In today’s fast-paced and digitally connected world, customers expect more than just reliable delivery—they expect transparency, speed, and control. One of the most significant shifts in consumer behavior is the demand for real-time tracking and visibility throughout the supply chain. Whether it’s a B2B shipment or a direct-to-consumer package, customers want to know where their orders are, when they will arrive, and what factors might affect their delivery. This growing expectation is not just about convenience; it’s about building trust. When customers have access to real-time tracking information, it reduces anxiety, improves satisfaction, and strengthens brand loyalty. In contrast, lack of visibility can lead to frustration, uncertainty, and a loss of credibility for companies that fail to deliver accurate and