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What is Price Strategy and how it works?

Price strategy is the standardization of the way of generating rates, based on real costs and with a defined percentage of profits, allows the generation of prices to be controlled by the system and that does not require human intervention to follow a standard flow. Your pricing strategies could shape your overall profitability for the future. 

  • First you will find a search bar where you can put a specific strategy name to find it. You will also see some filters as Origin, Destination, Type of Movement, Commodity and Validity date until, this will help you to find your strategies quickly. 
  • To be able to start a new price strategy, you need to configure your settings first. Click on the button settings and it will take you to a need view. 
  • Here is where you will start doing your configurations for rates, Quote/ Bill of lading structure and Value-added services. 
  • Click on + New rate, and the system will open a modal where you will add the information required.  

In this modal you can add the rate name, choose an option between contract or spot in type, Min profitability, minimum quantity of containers (FFEU) and containers / Monthly, then click on Save. 

Once your rate is saved, you will see it like this on the main settings view. You can add as many rates as you need. 

You will see a kebab menu next to the rate name, it will show you 2 options, Edit, or Delete the rate. 

If you click on Edit, it will show you a modal where you can change the information and then click on save. 

If you click on Delete, the system will show you a modal where you can confirm the elimination of that record.

Now we are going to add our prices, select the button + New Price and the system will show you a modal where you can add the information. 

  • Here you will select one of your prices, then you will see there is a check box that says Optional price (Optional prices can be included in a quote. If the price is not included, it will be 0).  
  • Then select the type of price between Normal Price, Floating or Documentation. (A floating price can be updated regularly. When making a contract you can decide if you want to keep the price as floating or set a fix value of the current price. When updated all clients with floating price will be notified of the change), (Documentation prices are charged once per shipment), then save it. 
  • Once your price is saved, you will see it like this on the main settings view. You can add as many prices as you need. 
  • The price Ocean Freight is a value that the system will calculate automatically. 

You will see a kebab menu next to the price name, it will show you 2 options, Edit or Delete

If you click on Edit, it will show you a modal where you can change the information and then click on continue. 

If you click on Delete, the system will show you a modal where you can confirm the elimination of that record. 

To complete our configuration, we are going to add a new service selecting the button + New Service. 

  • Here you will create services with extra costs that can be added to quotes. 
  • Select one of the prices, set a value per each container and save it. 

Once your added service has been saved, you will see it like this on the main settings view. You can add as many added services as you need. 

You will see a kebab menu next to the service name, it will show you 2 options, Edit or Delete

If you click on Edit, it will show you a modal where you can change the information and then click on save. 

If you click on Delete, the system will show you a modal where you can confirm the elimination of that record. 

When you finish all your configurations for costs, prices and added services, go to the bottom of the screen, and click on the button Back, it will take you to the main price strategy view where you will start creating your strategies.

Now we are ready to create our strategy!

You will see a search bar that will help you to find them once you have created them, you just need to put the name of the strategy and click on the Len icon. 

You will see that there are also filters that you can use to find your strategies quickly, select one of the options of all of them: You can choose by Origin, Destination, Type of movement, Commodity, Validity date until. 

Now we are going to click on the button + New Strategy to get started. 

The price strategy has 4 steps where you will be adding information: Details, Cost configuration, Terms and conditions, and Revenue.  

  1. Details: here you are going to select a route and a type of movement, and the system will determine the costs. Then you can add profit and create your price strategy. 
  • Select a strategy type (If the route is dependent or Independent).  
  • Select your route by clicking on one from the list. 
  • Select the type of movement (Door to Door, Door to Port, Port to Door, Port to Port). 
  • The system will suggest a strategy name, but the field is editable, so you can change it or complete it. 
  • Select the commodity or commodities from the list if the strategy applies for certain commodities. When you select them, you will see them on the card on gray with an x next to the commodity name in case you want to delete it. 
  • If this strategy applies only for an explicit time period please select the validity from the calendar fields. 
  • When you finish with the details, click on the button continue to save the information and go to the next step. 
  • You have probably noticed that below the option Select Route there is a check box with a text that says, “This strategy applies just for a certain journey leg”, it means that the strategy won’t apply for the whole route only for the leg you choose.  
  • When you select the check box, two new fields will appear: Origin Port and Destination Port, (see the image below). Select the ports where this strategy will apply and continue filling the other fields as explained above. 

2. Cost configuration: Here you will see the costs that apply to your strategy acording to the previous configuration. Please fill out the number of days or hours for the costs in this price strategy. 

  • On the condition column, you are going to add the number of days or hours, then click on continue to save the information and the system will take you to the next tab. 

3. Terms and conditions: Here you are going to define the terms and conditions for this price strategy. 

  • First add a value for the Origin Documentation Fee per Bill of Lading. 
  • Then you will see a title Port Storage, here you are going to create your conditions that will apply either for any port or a specific port, you can determine this in the first field Select Port. 
  • Then select the condition, it can be (per days or per hours). And add the number of days that will be free. 
  • Select the container type from the list and add the number of days (a range) and the value that will apply for each day extra. 
  • If you need to add more conditions click on the tittle + Add condition and it will show you a new line to add a new container, you can add as many as you need. 
  • If you need to delete one condition, click on the X next to the title Per day, it will erase the line. 
  • If you click on the button + New Condition, it will show you a new card where you can set up a new whole condition for another port. 
  • If you want to delete the whole condition, click on the red trash can icon, it will erase the record.  
  • Then you will be able to configure the conditions for electricity, following the same instructions for port storage. 
  • And to configure your conditions for Genset Select port or any port, condition per days or per hours, add number of days, select the type of container, and add the value per extra day. 
  • If you need to add more conditions click on the tittle + Add condition and it will show you a new line to add a new container, you can add as many as you need. 
  • If you need to delete one condition, click on the X next to the title Per day, it will erase the line. 
  • If you click on the button + New Condition, it will show you a new card where you can set up a new whole condition for another port. 
  • If you want to delete the whole condition, click on the red trash can icon, it will erase the record. 
  • To configure the conditions for Detentions and Demurrage follow the same instructions above. 

Demurrage / Detentions 

At the bottom you will find a field called Additional conditions, here you can add a text with any other additional condition needed. 

  • Once you finish the configuration of your terms and conditions, click on the button continue to save all the information and the system will take you to the next tab. 

4. Revenue: In this view you will see the total costs for the price strategy, Minimum Base Rate, Tier Settings, and the Price Strategy Summary. 

  • On the left side at the top, you will see an option called “Refresh”, every time you make changes on your cost, and you come back to your strategy, when you click on refresh it will show you the information updated. 
  • In the first part you will see the total costs for the currently price strategy, a list of all the cost that apply for it. 
  • Then you will find the Minimum Base Rate that will apply for all prices. 
  • You will see also the Tier Settings, where you will see the set up for each rate. 

And at the bottom you will see the Price Strategy Summary. If you need to change something you can always click on the Back button, otherwise select continue to go the last tab. 

Once you check that all the information is correct, you can click on the button “Update Strategy”.  

  • The system will take you to the main view and you will see your price strategy. Every time you add more you will see all of them here on a list.  
  • If you want to edit the price strategy, just click on any part of it and it will show you all the tabs again for you to be able to make changes. 

When you are editing the price strategy, the system will show you this message “Any change you make in this step will be needed to be saved here, and then go to the strategy overview (step 5) and update the strategy there to take effect.  

Have questions? Please get in touch via chat. We reply usually within minutes.

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